Diploma in Social Media & Digital Marketing

digital-marketing

Course: Diploma in Social Media & Digital Marketing

Duration: 12 weeks, Thursday evenings from 6.30 to 9.30pm

Course fee: classroom-based €845 (or €895 if paying the course fee in instalments), online €745 (or €795 if paying the course fee in instalments)

A fee of £76 will be payable to The Institute of Commercial Management on successful completion of this course.

Multi-Course Discount: Students who register for two or more  classroom-based courses can do so at a fee of €795 per course.

Start date:  February 2014

Awarding body:  The Institute of Commercial Management (ICM)

 

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A practical diploma aimed at individuals who want to achieve success in their own role and for their business.

Learn how to achieve excellence in social media and digital marketing.

What this course delivers:

  • Expert tuition by a qualified trainer, with vast practical experience in using online marketing.
  • A support service for those new to online marketing and social media, as well as a fast track route to excellence for those familiar with basic concepts in these areas.
  • Customised delivery based on your specific business goals. A personalised social media & digital marketing plan will be one of the key outputs from the course.
  • Hands-on use of online tools throughout the course, including innovative pre-session, in session, intersession and post-session support.
  • A practical approach in each module to ensure positive business and personal benefits designed to transform your situation.
  • 2013 updates on all relevant online services & platforms

 

  • This course is designed not only for those involved in marketing and IT, but also for all those involved in communicating, in sales, customer service, the arts, research and development, HR and every aspect of business, government or personal development.

    The online revolution will transform those who embrace it and the organisations who support these new communication tools. This course provides in-depth guidance on the latest tools in each area combined with a rigorous approach to planning and executing, including guidance on governance and deployment.

    Participants will learn how to:

    1. Set up accounts in all key services
    2. Create a customised plan for your business
    3. Use advanced online tools for personal and business objectives
    4. Learn advanced tactics to ensure success on each platform
    5. Integrate online marketing & social media with existing activities

  • Pre course ice-breaking – all participants invited to set up a Twitter account and answer a question using a # tag. Instructions provided by email.

     

    Session Plan

    Week 1: Introduction to the course & individual objectives

    1. Personal & business objectives for each participant
    2. Questions on online set up answered
    3. Checking of each participant’s accounts
    4. Intersession recommendations for full participation by all attendees

     

    Week 2: Digital Marketing & Social Media in 2013

    1. The latest developments on SEO, Pay Per Click & Social Media
    2. Web 2 to Web 3. Where are you?
    3. The elements of a your social media & digital marketing plan
    4. Review of online participation & Assignment 1

     

    Week 3: Review of key social networking sites & Twitter developments

    1. Brief explanation about the main sites & site Q&A
    2. Advanced Twitter set up & development for business
    3. Twitter engagement strategies – the use of lists
    4. Twitter follower growth strategies & tools
    5. Twitter for business & corporate communication
    6. Twitter #tag intersession Q&A
    7. Review of online participation & Assignment 2

     

    Week 4: Facebook for business

    1. Twitter # tag review & Facebook Q&A
    2. Advanced Facebook set up & development
    3. Facebook engagement strategies – the use of pages & groups
    4. Facebook follower growth strategies & tools
    5. Facebook Ads
    6. Facebook sharing intersession Q&A
    7. Review of online participation & Assignment 3

     

    Week 5: LinkedIn for business

    1. Facebook sharing review & LinkedIn Q&A
    2. Advanced LinkedIn set up & development
    3. LinkedIn engagement strategies – the use of groups
    4. LinkedIn follower growth strategies & tools
    5. LinkedIn for business communication
    6. Blogging introduction & intersession Q&A
    7. Review of online participation & Assignment 4

     

    Week 6: Blogging for business

    1. Blogging review & Q&A
    2. Advanced blog set up & development
    3. Blog engagement strategies – content development strategies
    4. Follower growth strategies & tools
    5. Blogging for business communication
    6. Image sharing for business intersession Q&A
    7. Review of online participation & Assignment 5

     

    Week 7: Image sites – Pinterest/Instagram/Flickr account use

    1. Site review & Q&A for business
    2. Advanced image site set up & development
    3. Image site engagement strategies – the use of click-thru boards
    4. Image site follower growth strategies & tools
    5. Image site for business communication
    6. YouTube sharing intersession Q&A
    7. Review of online participation & Assignment 6

     

    Week 8: Video sites account use

    1. YouTube review/Vimeo/Vine & Q&A for business
    2. Advanced video site set up & development
    3. Video site engagement strategies – the use of channels or Vine
    4. Video site follower growth strategies & tools
    5. Video sites for business communication
    6. Measuring & monitoring intersession Q&A
    7. Review of online participation & Assignment 7

     

    Week 9: Measuring & monitoring for digital marketing

    1. Measuring & monitoring review & Q&A
    2. Tracking sentiment, hits, followers & influencers
    3. Tracking demographics, communities & engagement
    4. Tracking competitors, themes and keywords
    5. Deciding on what to track
    6. Content planning intersession Q&A
    7. Review of online participation & Assignment 8

     

    Week 10: Digital marketing best practices

    1. SEO & the semantic web
    2. Email marketing
    3. Content management systems
    4. Email management
    5. Pay per click & online advertising campaigns
    6. Planning intersession Q&A
    7. Review of online participation

     

    Week 11: Your Social Media & Digital Marketing Plan

    1. Personal plan review & Q&A
    2. Objectives, who, resources
    3. Integration, governance, monitoring
    4. Plan review intersession Q&A

     

    Week 12: Digital Marketing Tools & Certificate Award module

    1. Plan review & Q&A
    2. Advanced digital marketing & social media tools review
    3. Site reviews
    4. Course evaluation
    5. Certificate award
    6. 90 day post course support outline

     

    NB: A WIFI ENABLED LAPTOP WILL BE REQUIRED FOR EACH CLASS. PARTICIPANTS MAY ALSO ATTEND REMOTELY. REMOTE PARTICIPATION WILL BE ENHANCED TO ENABLE Q&A PARTICIPATION DURING EACH SESSION

     

     

  • Why City Colleges?

    • Courses for students who are passionate about their subject, delivered by leaders in their field.
    • Live lectures which are also streamed live on Moodle and recorded for review
    • City centre location in South Great George’s Street, convenient for bus, LUAS, DART
    • Southside Dublin location in Dundrum
    • Study rooms and library in our City Centre and Dundrum locations
    • Limited class size
    • Parking

  • To download an application form click here

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    For more information please contact us on: 1850 25 27 40 or email info@citycolleges.ie

 

The course is offered from South Great Georges’ Street, Dublin 2 and Templeogue Dublin 6W as well as online.

 

 

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