1. To get noticed. It’s all right if you want to stay unknown, if you want to stick to the old ways, but if you want to get noticed these days social media is a great way to do it. Getting noticed is important for all types of people. In the past it was ok to hide away and not talk, you were forgiven. These days people expect it of you. Stand up, get noticed, be strong!
2. It will allow you to connect with customers, partners, employees and all the other groups who you work or play with. Social media is a communications tool. It’s a some to many tool. The telephone was a one to one personal communications tool. TV and radio are about communications by a select few to many. Social media is a low cost communications tool where you can reach out to groups of varying sizes and send them all a message or just one.
3. It’s a positive step to take. By taking action on social media you are sending a positive message. There are many groups who will appreciate this positive message. People under 29 are mostly on social media already so whether they are customers, employees or other partners they will be encouraged that you are getting engaged with social media.
4. It’s good for your well being to be more open and communicative. In the old days, and for some sections of society this is still true, secrecy and cover up were the order of the day. I agree that many traditional things are good; family, culture and sport are just three, but we have found out, all over the world, that secrecy and cover up can be used by criminals who steal, corrupt political life or abuse children. Being open is symbolic, for me, of a rejection of all those people who did those evil things.
© Laurence O’Bryan – @LPOBryan
Director of the College of Digital Marketing