Fast Track Certificate in Selling Online in 2016

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Course: Fast Track Certificate in Selling Online in 2016

Course dates: Autumn 2016 (dates TBC)

Duration: 1 day course, from 10am to 5pm

Course fee: €245

 

A practical certificate aimed at individuals who want to achieve fast track success in their use of Pay Per Click (PPC) advertising on multiple platforms.

Learn how to achieve excellence in online advertising, fast. 

What this course delivers:

  • Expert training by a qualified trainer, with real life experience in using online advertising to win global sales and grow a business.
  • Customised delivery based on your specific business goals.
  • Hands-on use of online tools, including an innovative post-session support group.
  • A practical approach to ensure positive business and personal benefits designed to transform your online sales.
  • 2015 updates on Google AdWords, Facebook, Twitter and LinkedIn advertising platforms.

 

  • This course is designed not only for those involved in marketing and IT, but also for all those involved in sales for all types of business, small, medium and large.

    The online revolution will transform those who embrace it and the organisations who support these new advertising tools. This course provides guidance on the latest updates in each area combined with a rigorous approach to the application of these tools.

    All will learn to:

    1. Assess websites for PPC capability
    2. Use the latest PPC online advertising tactics and strategies
    3. Create appropriate ads to boost awareness and sales
    4. Integrate Google Analytics to track results
    5. Update their approach to PPC and content based on the latest 2015 developments

     

  • The following elements will be included:

    Day Plan:

    1. Introduction to the course and individual objectives

    • Personal & business objectives for each participant
    • Site reviews where required

    2. Pay-per-Click Strategies & Tactics update for 2016

    • The latest developments in PPC
    • Google AdWords introduction and account setup/reviews

    LUNCH BREAK

    3.  Advanced AdWords

    • KeyWord strategies
    • Campaign management
    • A-B-C testing

    4.  Advanced Facebook/Twitter/LinkedIn advertising

    • Facebook ad format and advanced targeting methods
    • Twitter ad format, cards and advanced targeting methods
    • LinkedIn Premium, ads and advanced targeting methods

     

    NB: A WIFI ENABLED LAPTOP WILL BE REQUIRED FOR EACH CLASS. PARTICIPANTS MAY ALSO ATTEND REMOTELY. REMOTE PARTICIPATION WILL BE ENHANCED TO ENABLE Q&A PARTICIPATION DURING EACH SESSION

     

  • Why City Colleges?

    • Courses for students who are passionate about their subject, delivered by leaders in their field.
    • Live lectures which are also streamed live on Moodle and recorded for review
    • City centre location in South Great George’s Street, convenient for bus, LUAS, DART
    • Southside Dublin location in Dundrum
    • Study rooms and library in our City Centre and Dundrum locations
    • Limited class size
    • Parking

  • To register for this course please contact us on 1850 252740 or info@citycolleges.ie

     

 

The course is offered from South Great Georges’ Street, Dublin 2.