COURSE AIMS AND OBJECTIVES The overarching objective of this programme is to provide students with the necessary skills to work efficiently and successfully in the event management industry. On successful completion of the programme, graduates will have a clear understanding of the elements that go into planning, designing, executing and managing an event from start to finish. Through a combination of key topics, case studies and guest lectures, students will gain first-hand expertise and insight into organising successful and profitable events.
All lecturers have been specially selected for their wealth of experience and proven track record in the event management industry.
WHO IS THE COURSE DESIGNED FOR
This programme is designed for those who aspire to a career as a professional event manager and is also ideal for professionals from all kinds of organisations who are faced with the challenges of organising events during the course of their work.
Eleanor Kenyon Director School of Event Management
DURATION: 12 weeks, 1 evening per week from 6.30 to 9.30pm and one optional half-day Saturday sessions for each of the modules. Optional modules are €195 each.
COURSE FEE: classroom-based €1,295 (or €1,395 if paying the course fee in instalments)
Non-EU students: €1,695
NEXT COURSE COMMENCING: September 2019
“Having researched a number of event management courses, I choose this course as the syllabus was very comprehensive and I had the opportunity to meet the lecturers to discuss how it would meet my requirements. Both the course and the lecturers were excellent and achieved all my objectives. The knowledge I obtained from the course has been invaluable in the work I have undertaken within the event management industry. I would highly recommend this course to anyone thinking of developing a career in event management”
Session 1: Introduction, Course Structure, Assignment, Learning outcome, Lecturers
Session 2: Event planning and management, setting realistic objectives and goals; project plans, operational plans and budgeting, the role of the event manager.
Session 3: Event marketing and the role of social media in events
Session 4: Sponsorship and events
Session 5: Major international events: The Olympics, Ryder Cup, Tall Ships, St. Patrick’s Parade
Session 6: Creativity, developing event themes & client presentations skills training
Session 7: Conferences and exhibitions,
Session 8: Corporate, charity events, award ceremonies, televised events
Session 9: Sustainability and green events/venues, risk assessment
Session 10: Event health & safety, event production, on-site management and post-event evaluation
Modules have been devised to give students a foundation in event management which will enable them to:
Optional half-day sessions delivered by guest industry experts are offered on the following topics:
Module 1: Public Relations Creating a PR plan for your event. Press and broadcast media relations. Getting material onto TV and radio. Briefing journalists. Preparing press releases and press packs. Commissioning and briefing photographers. Maximising publicity opportunities for your event.
Module 2: Wedding Planning Venue selection, client brief, budgeting and location. Guest lists, invitations, venue liaison, gift list. Menus and catering. Flowers, favours and table decorations. Transport and insurance. Church weddings, civil weddings. Reception, speeches, honeymoon. Getting married abroad. Wedding legalities.
Module 3: Sports Events Management Types of sporting hospitality. Creativity, logistics and onsite management, Choosing sporting celebrities and managing expectations. Onsite staff selection and admissions management.
Module 4: Music Events and Festivals Types of outdoor events and music festivals. Risk management. Health and safety. Planning and logistics for music events & festivals. Marketing and sponsorship of these events.
DURATION: Two half-day sessions on a Saturday (9-12.30pm and 1.30 to 5 pm).
OPTIONAL MODULE COURSE FEE: classroom-based €195 per module.
ASSESSMENT DETAILS: Final 2,500 word assignment: Formal presentation (100%)
This module is assessed via a 2,500-word assignment which must be presented by the candidate at the end of the programme.
WHY CHOOSE THIS COURSE
For more information please contact us on 1850 25 27 40 or email firstname.lastname@example.org
To download an application form click here
The course is offered from South Great Georges’ Street, Dublin 2 and Dundrum Dublin 16 as well as online.